AI Enabled Decision System
for Decision Quality
Developed an AI-driven decision platform for a martech company, enhancing lead prediction accuracy and identifying pivotal factors influencing conversions. The system highlights actionable variables (e.g., response timelines, touchpoint relevance) while deprioritizing ineffective ones (e.g., superficial engagement). This empowers teams to allocate efforts strategically, refine outreach precision, and accelerate pipeline efficiency.